Communications (imc) is a strategic communication process that uses multiple marketing communications tools to promote awareness of a company's product or service, informing consumers about features and benefits, while moving targeted customers to make a purchase. Gaining awareness is one of the first steps in the sales process and the main focus of your marketing communications (marcom) strategy getting to know your audience, crafting your message and tracking results are only a few pieces of the puzzle. Integrated marketing communication encourages brand loyalty and helps nurture good customer/stakeholder relationship with brands airtel formally zain was not the first gsm operator in nigeria through integrated marketing communication, it encouraged and created awareness to its customers about its transition from zain international to airtel. Integrated marketing communications integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences the goal is to generate both short-financial returns and build long-term brand and shareholder value. Category: marketing » strategic marketing created 4 year(s) ago - updated 4 year(s) ago by raj verma 0 comments, 1905 views airtel and idea comparative study :- today the tele communication sector is very important in.
The marketing mix of airtel discusses the 4p's of airtel which is amongst the top telecom companies in india and is known to have a strong marketing mixthe mobile services comprise of fixed wireless services and mobile services which use gsm network technology across major telecommunication circles in the country. Marketing communications (mc, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. Integrated marketing communication is integration of all marketing tools, approaches, media and resources within a company which maximizes impact on consumer mind and results into maximum profit at minimum cost.
This study was informed by the necessity of research in the impact of integrated marketing communication on brand building a study of the transition of zain to airtel the theory that was used during this research is the learning theory which postulates that exposure of certain models or message to a particular audience which was applied to. Integrated marketing communication is defined as the coordination and integration of all marketing communication tool, avenues and sources within a company into seamless program that maximize the impact on customer and other end users at a minimal cost. Integrated marketing communications recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.
In the excellent communication model, the integrated marketing communication strategy used by the company to promote its products in market has been discussed 41 business description bharati airtel is the largest service provider in india, having more than 200 million subscribers till 2012 (thorson & moore, 2013. Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels.
A company's total marketing communications mix,or promotion mix,consists of the speciﬁc blend of advertising, personal selling, sales promotion, and public rela- tions tools that the company uses to pursue its advertising and marketing objec. Marketing strategy a strategy is a long-term plan to achieve certain objectives a marketing [link] strategy is therefore a marketing plan designed to achieve marketing objectives for example, marketing objective may relate to becoming the market leader by delighting customers. Marketing strategy of bharti airtel limited an assignment on business policy and strategy in partial fulfillment of the requirement for the award of the degree of. Having an integrated marketing communications strategy is the process of resisting a smaller yet immediate connection in order to receive a stronger or more enduring relationship later marketing.
Integrated marketing communications of airtel 1 integrated marketing communications of airtel 2. Integrated marketing communications attempts to unify all pieces of marketing communications - advertising, public relations, direct marketing, social media, sales promotion, etc - to create messaging that is consistent across all channels. The marketing strategy of airtel shows how it is the world's 3rd largest mobile telecommunication indian mnc operating in 20 countries across asia & africa with the formation of indus tower & partnering with idea & vodafone for indian operations, airtel has extended its infrastructure in the extreme parts.